Create a Profitable Google AdWords Campaign New York
Let our Google Ads Management New York professionals make your paid search marketing campaigns new york a success
At Wayz Solutions, we manage your Google Ads (previously Google AdWords new york) account, targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers searching for precisely what you offer. We will develop effective paid search campaigns focused on meeting your target cost per sale or lead, utilizing powerful research tools and industry experience. By investing in Google Ads new york, you will help highly eager buyers find your site who wouldn’t necessarily find it through traditional (organic) search engine optimization techniques. The combination of our in-house team, along with our experience, makes us the leading Google AdWords company new york you want to work with.
Certainly, I can provide some general information about creating and managing Google Ads campaigns as of my last update in September 2021. Keep in mind that there may have been changes or updates to the platform since then. Here are the basic steps to create and manage Google Ads campaigns:
- Create a Google Ads Account:
- If you don’t already have one, you need to create a Google Ads account. Visit the Google Ads website (https://ads.google.com) and follow the prompts to set up your account.
- Set Your Campaign Goals:
- Before creating a campaign, it’s crucial to define your advertising goals. Do you want to drive website traffic, generate leads, increase sales, or promote brand awareness?
- Choose a Campaign Type:
- Google Ads offers various campaign types, including Search, Display, Video, Shopping, and App campaigns. Select the one that aligns with your goals.
- Targeting and Audience:
- Define your target audience based on factors like location, demographics, interests, and more. Google Ads allows you to reach a highly specific audience.
- Keyword Research (for Search campaigns):
- Identify relevant keywords that potential customers might use when searching for products or services like yours. Google’s Keyword Planner tool can help.
- Create Ad Groups:
- Organize your ads into ad groups based on common themes or keywords. This helps you create more targeted ads and track performance effectively.
- Create Ad Copy:
- Write compelling ad copy that includes relevant keywords and a clear call to action. Your ad copy should encourage users to click on your ad.
- Set a Budget:
- Determine how much you’re willing to spend daily or over a specific period (daily budget or campaign budget). Google Ads allows you to set a maximum bid for clicks or impressions.
- Bid Strategy:
- Choose a bidding strategy that aligns with your goals. Options include manual CPC (Cost-Per-Click), automated bidding, and more.
- Ad Extensions:
- Enhance your ads with ad extensions such as site link extensions, callout extensions, and location extensions to provide additional information to users.
- Launch and Monitor:
- After creating your campaign, launch it. Monitor its performance regularly, making adjustments as needed to improve results.
- Conversion Tracking:
- Implement conversion tracking to measure the success of your campaigns. This helps you understand which ads and keywords are driving valuable actions on your website.
- Optimize:
- Continuously analyze your campaign data to identify what’s working and what isn’t. Make adjustments to keywords, ad copy, bids, and targeting to optimize your campaigns for better performance.
- A/B Testing:
- Experiment with different ad variations to see which ones perform best. Testing can help you refine your messaging and improve click-through rates and conversions.
- Regular Reporting:
- Generate reports to track key performance metrics, such as click-through rate (CTR), conversion rate, return on ad spend (ROAS), and more.
Remember that effective Google Ads campaigns require ongoing attention and refinement. If you’re new to Google Ads or need assistance, consider consulting with a digital marketing expert or taking advantage of Google’s resources and support for advertisers.
Keyword Research &
Competitor Ads Analysis
Choosing the right keywords to bid on is the foundation of success. We’ll research keywords and the competition to create a Google Ads campaign new york that drives sales and a positive ROI.
Campaign Creation
and Ad Copy Creation
We’ll set up your Ads campaign new york, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
Detailed Reporting
& Team Meetings
Each month we’ll provide you with a detailed report of what was done with Ads Manager and what the plan is for the coming month. We’ll also schedule a review call with our team and yours.